Sellhorst

THE PROJECT: I had the opportunity to rebrand Sellhorst Security and design their new website. Sellhorst is a family-owned security and technology company. The goal was to create a branding system that communicates safety, protection and an understanding of the latest technology. WHAT I DID: I was Lead Designer for this project, developing and designing the brand and its website. I created a variety of branding concepts for the company until landing on the brand you see below. From there, I built wireframes and worked closely with a Web Developer and Sellhorst to create and launch a WordPress website. THE OUTCOME: The goal of the project was to communicate security and an understanding of technological trends. I wanted users to place their trust in the company in order for them to sell their security and technology services. CREDITS: Lead Designer: Ross Finocchiaro UI Designer: Ross Finocchiaro Web Developer: Cameron Raemakers Art Director: Liz Hunt Copy: Brooke Claxton Created at DayCloud Studios

Created at DayCloud Studios

Below is the homepage of the Sellhorst website. View the live site here! I was lead designer the site, working closely with an art director, developer and copywriter to make it come to life.

Business cards: The color palette primarily uses a black and white, with splashes of yellow for contrast and character.

The new Sellhorst logo uses bold and geometric letter forms to communicate comfort and security to its customers.

These four designs are logo concepts presented to the client. Each had its own distinct goals and brand assets, which were presented to the client before landing on a final brand concept.

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